Tennessee Career Guide | 2024-2025 75 firm, you will enjoy a career filled with op- portunities for growth and success. Careers can include positions as a market- ing manager, production manager, social media manager, public relations director, web content writer, search engine optimiza- tion specialist, market research analyst, brand manager, account executive, media buyer, publicist or spokesperson. Additional positions working alongside a typical mar- keting or advertising team can also include photographers, graphic designers, and art or creative directors. What Type of Education Is Needed? With such a diversity of specialized posi- tions, the educational requirements are equally varied. Degrees in marketing, man- agement, business, economics, psychology, communications, public relations and jour- nalism are all common majors for prospec- tive marketing professionals. In addition to higher education, it is important to partic- ipate in internships to gain real-world ex- perience and a better understanding of how a marketing, advertising or public re- lations department or firm operates. What Growth Is Available in This Career? There are many growth and promotion op- portunities available in a communications and marketing career. Most students grad- uating from college will begin through en- try-level positions that meet their specific skills or education (creative, business, com- munications, client relations, etc.). As with most careers, growth is dependent upon one’s achievements and work ethic. Com- panies and firms typically provide numerous opportunities for advancement through in- creased responsibility, title changes and pay increases. Marketing is a highly competitive profession. Whether you work within a company or a private firm, your success should be recognized and rewarded. Are Marketing Careers in Demand? Since the world entered the digital age, new marketing careers have grown signif- icantly, with additional opportunities avail- able beyond the traditional print and broadcast media. New positions, such as those focusing on social media and data analytics, continue to advance as quickly as technology changes. The U.S. Bureau of Labor Statistics lists several marketing careers as high-growth professions, with very positive projections well into 2028. Marketing, Advertising and Promotion Managers each indicated an 8% growth. Public Relations Specialists show an anticipated 6% growth, and Market Re- search Analysts are projected an astounding 20% growth over the next 10 years. Mar- keting careers experience the ups and downs of a growing or shrinking economy, as most everyone does; but as long as there are products, services and ideas, there will always be a high demand for uniquely qual- ified professionals to market them. Links To Learn More www.ama.org www.aaf.org www.prsa.org Tennessee’s Top Careers MP&F Strategic Communications offers a full-service, integrated approach to strategic communications and public re- lations. We have the ability to design and execute every aspect of a communica- tions campaign. We are a team of 70- plus strategists who work with clients large and small from all over the country in a variety of industries, from health care to technology, to hospitality and educa- tion. We help our clients reach the right audiences with the right messages in or- der to create change and motivate ac- tion. Visit mpf.com for more information. The information on this career is submitted and sponsored by
