Tennessee Career Guide | 2024-2025 47 advancement of technology, have a passion for the business and an understanding of the economic process. As with all forms of business, broadcasters look to recruit qualified individuals looking to learn and grow with the changes necessary to have a dominant role in the lives of all Tennesseans. Federally licensed broadcast stations serve their communities with fresh, local programming every day and contribute to hometown economies like no other medium. What Kind of Education is Generally Required? While many students study broadcasting, production, mass communications, marketing, accounting, law or journalism in college to prepare them for an exciting career, it is not necessary for many of the jobs available especially in engineering, IT or sales. We are looking for leaders! What is a the Average Salary as a Broadcaster? Many small market jobs have various positions that can start in the low-$40,000 range and advance quickly for engineers, production, sales, management and on-air or a combination of several talents. For larger markets, the average annual starting wage for reporters, technicians or on-air announcers can be in the $50,000-70,000 range. For many station owners, market managers and top performers on-air and in sales, the upper ranges can be unlimited. Sales is usually our highest salary range. Salespeople touch a depth and breadth of products and services with clients to help them target audiences with knowledge in auto, financial, consumer products and services, the new education environment, energy, sports, food and beverage, government, healthcare, real estate, technology, travel and transportation. What Growth is Possible with a Broadcasting Career? With most entry level positions, management reviews will consider a person’s affinity and approach to the work, their potential and motivation along with one’s problem-solving knowledge and confidence to get the job done. Your first job is just the first installment in a series of reinventing local media each day. Beginners may be handling a multitude of positions in many cases to help find the right fit. Moving to larger markets is another way to create a higher salary in many areas of broadcast departments and management. Ownership development is a growing potential for anyone interested. What is the Greatest Challenge and Greatest Reward in Broadcasting? Paying attention to the voices that disagree with us and view them as not only a potential problem, but also an opportunity is a daily challenge. Smart innovators learn to find cost-effective ways to program a station, reach the intended audience and sell a business with exposure to their target audience and consumers. How Much is Broadcasting in Demand? The future of work is forever changed and knowing what the next big thing is and bringing the next generation of value into the process is a key to the passion necessary to be a broadcaster. News and information, music and entertainment, or the spoken- word are just a few of the ways to get involved. You can even invest in a small town station and be your own boss, business and ideas, or know if it’s not just ownership, it’s sales, on-air personalities, lawyers, account- ants, business managers, programmers, creative departments, engineers and IT personnel. There’s an exciting, unique and rewarding career in radio or television for anyone with generosity, empathy and replenishing the energy. Radio and Television Wants YOU If you have the personality and passion, we’ve got a place for you to work together with us in broadcasting and broadband. Links to Broadcast Industry Organizations www.nasbaonline.net https://www.beaweb.org/wp/ http://www.nab.org/ http://www.rtnda.org/ http://www.sbe.org/ Tennessee’s Top Careers Through a friendly spirit of cooperation in matters of common interest, the Tennessee Association of Broadcasters is committed to the purpose of promoting federally licensed radio and television broadcasting in the best interest of the public and the industry atlarge. Our membership association helps manage state and federal advocacy activities and provide regular updates and communications on key issues. We recruit and target new members and Board service and are accountable for most activities of the association and membership. State association offices in every state help prepare and conduct conferences and trainings sessions for management, engineers, sales, human resources and recruiting efforts. Working together, we can keep radio and television free and local at www.tabtn.org The Information on this career is submitted and sponsored by
